Platinum Blonde Anti-Yellow Shampoo

A strong toning cleanser designed to eliminate strong yellow, gold and brassy reflects.

Concentrated blue-violet pigments tone blonde hair to create cool, platinum silver reflects in natural blonde, pre-lightened blonde and grey hair.

Benefits

Eliminates strong yellow, gold and brassy reflects

Tones 

Recommended for

Natural blonde, pre-lightened blonde or grey hair.

Key ingredients

Anti-Yellow Toning Actives, Vitamin B5, Benzophenone-4, Vegan Complex of Coconut Oil, Aloe Vera, Hydrolysed Rice Protein and Pear Extract.

Full list of ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, PEG-12 Dimethicone, Cocamidopropyl Betaine, Glycerin, PEG-150 Distearate, Parfum/Fragrance, Sodium Hydroxide, Acrylates Copolymer, CI 60730/Ext. D&C Violet No. 2, Phenoxyethanol, Triethanolamine, Polyquaternium-10, Benzoic Acid, Cocos Nucifera (Coconut) Oil, Dehydroacetic Acid, Mica, Sodium Benzoate, Hydrolyzed Soy Protein, Hydrolyzed Rice Protein, Pyrus Communis (Pear) Fruit Extract, Basic Blue 99, CI 77891/Titanium Dioxide, Benzophenone-4, Sodium Acetate, Sodium Chloride, Basic Brown 16, Benzyl Alcohol, Aloe Barbadensis (Aloe Vera) Leaf Extract, Potassium Sorbate, Sodium Levulinate, Basic Yellow 57, Acid Violet 43, Basic Red 76, Hexyl Cinnamal,  Hydroxycitronellal, Linalool, Alpha-Isomethyl Ionone.